BostonSight has won a Gold MarCom Award for their 2021 Print Advertising Campaign for the BostonSight SCLERAL product.
In 2021, BostonSight SCLERAL, the organization’s commercially available scleral lens product, announced smaller diameter lenses, introducing 16, 16.5, and 17mm scleral lenses available via a “triple-play” FitKit® or Smart360™ empirical fitting.
The ad campaign, led by Michele Hart, BostonSight Director of Marketing and Communications, featured a quirky photo of a man wearing a green tank top, white headband, and red boxing gloves. The campaign featured the headline “You know your patients best.” The unusual visual was designed to be eye-catching, in an industry typically filled with clinical graphics, and to emphasize BostonSight SCLERAL’s spirited philosophy.
The campaign was intended to inform eye care practitioners that BostonSight SCLERAL understands they are the experts when it comes to their patients. As a scleral lens manufacturer, BostonSight supports successful patient outcomes with a data-driven lens design, a flexible range of lens diameters, and add-on features.
BostonSight and BostonSight SCLERAL are committed to providing flexibility in design so that practitioners can meet all of their patients’ needs.
