BostonSight Wins Gold MarCom Award for Print Advertising Campaign

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BostonSight has won a Gold MarCom Award for their 2021 Print Advertising Campaign for the BostonSight SCLERAL product.

In 2021, BostonSight SCLERAL, the organization’s commercially available scleral lens product, announced smaller diameter lenses, introducing 16, 16.5, and 17mm scleral lenses available via a “triple-play” FitKit® or Smart360™ empirical fitting.

The ad campaign, led by Michele Hart, BostonSight Director of Marketing and Communications, featured a quirky photo of a man wearing a green tank top, white headband, and red boxing gloves. The campaign featured the headline “You know your patients best.” The unusual visual was designed to be eye-catching, in an industry typically filled with clinical graphics, and to emphasize BostonSight SCLERAL’s spirited philosophy.

The campaign was intended to inform eye care practitioners that BostonSight SCLERAL understands they are the experts when it comes to their patients. As a scleral lens manufacturer, BostonSight supports successful patient outcomes with a data-driven lens design, a flexible range of lens diameters, and add-on features.

BostonSight and BostonSight SCLERAL are committed to providing flexibility in design so that practitioners can meet all of their patients’ needs.

BostonSight’s Dr. Bita Asghari Wins Theia Award from Women in Optometry

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BostonSight’s Dr. Bita Asghari, PROSE Provider and Assistant Director of Clinical Education, is one of six ODs who has won a Theia Award of Excellence from Women in Optometry.  Dr. Asghari was selected for the category of Young OD, which is for an OD within 10 years of graduation who shows the qualities of Leadership, Mentoring, and Innovation.

Dr. Asghari has been practicing for five years, but in that time, she has proven herself through publishing and providing education and mentoring to students and residents.  She is an adjunct Clinical Faculty at the New England College of Optometry (NECO) and Massachusetts College of Pharmacy and Health Sciences (MCPHS) University School of Optometry.

She is one of only 31 BostonSight PROSE® Clinical Fellows worldwide and now contributes to the development and delivery of fellowship curriculum, addressing the treatment, management, and prosthetic device design for patients with challenging ocular surface disease. She is a frequent lecturer and writer and a member of the Intrepid Eye Society, American Optometric Association, and Scleral Lens Education Society.

The other winners are:

Industry
Carol Alexander, OD, is the head of professional relations at Johnson & Johnson Vision.

Leadership
Sherrol Reynolds, OD,  is an associate professor and chief of advanced ophthalmic care and specialty testing, The Eye Care Institute, at NOVA Southeastern College of Optometry.

Mentoring
Anna Marie Fernandez, OD, of Staten Island, New York, is a member of the Family of Mentors program at SUNY Optometry and has received the Mentor of the Year Award for her exemplary service.

Innovation
Melissa Bailey, OD, PhD, is an associate professor at The Ohio State University (OSU) College of Optometry.

The Theia Awards of Excellence will be presented live, toward the conclusion of the Women’s Leadership Conference held on Nov. 2, 2021, held in conjunction with the American Academy of Optometry in Boston, Massachusetts.

 

BostonSight 2020 Annual Report

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We are pleased to share with you BostonSight’s 2020 Annual Report – Seeing our way through a global pandemic.  2020 was a difficult year worldwide. The support of our donor community meant more than ever as we worked to continue helping patients throughout the pandemic. Thank you.

Read the 2020 Annual Report. To view in full screen, click the hyphenated box at the bottom right of the gray screen.

Dr. Karen Carrasquillo publishes case report in Contamac’s Global Insight

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Dr. Karen Carrasquillo, OD, PhD, FAAO, FSLS, FBCLA, and VP of Professional and Clinical Affairs, published a case report in Contamac’s Global Insight on September 30.

Titled “Refitting Success: Reducing Suction and Maximizing Oxygen Permeability,” Dr. Carrasquillo recounts the case of a 60-year-old woman with a history of keratoconus and dry eye syndrome in both eyes, history of corneal scraping in the left eye 25 years prior, history of post hydrops left eye, and questionable potential history of amblyopia left eye.

Despite a good lens fit, the patient reported pressure sensation with device wear and difficulty with device removal at the end of the day. These symptoms are traditionally associated with lens compression and suction with increased wear time.

Read the case report to see how Dr. Carrasquillo modified the lens design so that the patient was able to achieve 20/25+2 best corrected visual acuity with an average comfortable daily wear of up to 12 hours.